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Flooring

Every plank or tile here is chosen for what the room has to survive first, and how it looks second.

Hardwood, engineered hardwood, laminate, vinyl and tile trade off moisture resistance, cost and feel underfoot differently: the right one depends on the room.

Living room with honey-toned oak hardwood flooring

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Solid hardwood is one piece of wood top to bottom and can be sanded and refinished many times over its life. Engineered hardwood has a real wood wear layer bonded over an engineered core, which lets it handle concrete subfloors and radiant heat that solid wood can't. Laminate is a photographic wear layer over an HDF core, rated by wear class (AC3 to AC5) rather than species. Vinyl, SPC or WPC rigid core, or flexible LVP/LVT, is the only one of the four with a genuinely waterproof core, which is why it's what we point people toward for kitchens, basements and bathrooms.
Anything with a waterproof core, which rules out laminate and solid hardwood at a sink or dishwasher. An HDF core in laminate swells at the seams the first time water sits on it, and solid wood cups and gaps with humidity swings. SPC rigid-core vinyl and porcelain tile are both waterproof through the material, which is why they're what we install in kitchens.
Yes, with the right product. Solid hardwood is a poor choice below grade, since concrete holds moisture that will warp it over time. Engineered hardwood, SPC vinyl and porcelain tile are all rated for below-grade installation and won't react to a damp subfloor the same way.
We install everything we sell. Some products carry a free installation offer, shown on the product page, and every written estimate spells out exactly what is included.
Listed prices are per square foot, and boxes cover a fixed area printed on the product page. Our online estimator adds a 10% wastage allowance on top of your room's measurements, which covers offcuts, staggered seams and any diagonal or herringbone layout.

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